Wendy Padob has steered some of the world’s most iconic brands in new creative directions. A highly strategic brand copywriter, content developer and editor, she delves deeply into the roots of things, culling insights from research and distilling broad marketing concepts to their essentials. Drawing on expertise from major ad agencies, Fortune 500s, marketing/design boutiques and production companies, she formed WP Creative Synthesis to provide custom integrated solutions to clients looking to position and launch new products, services and emerging technologies across multiple platforms.

Wendy brings a rare blend of digital and traditional media skills to her discipline. Combining in-depth user behavior experience with advanced training in psychology, she crafts online and offline content for consumer, B2B and nonprofit audiences. She enjoys collaborating with and leading teams worldwide, and her Interactive, Integrated and Identity campaigns have given voice to many well-known U.S. and global brands as well as smaller companies and start-ups.

Wendy holds a B.A. degree in Psychology from Vassar College and has done post graduate work in Communications at New York University. An avid traveler and writer, she shares her passion for diverse cultures by helping entrepreneurs and executives improve their Business English skills to better meet the demands of today’s hyper-connnected workplace.

Wendy is also a National Board Certified Health and Wellness Coach who provides acute and chronic stress relief services through WP Creative Wellness. She is deeply committed to guiding individuals working in high stress jobs and industries towards achieving greater work-life balance and optimal wellbeing.