For more than half a century, this classic brand has kept pace with the fashion needs of modern working women. Now, in an effort to evolve and integrate its national retail and catalog businesses online, Ann Taylor challenged top New York agencies to create an Ecommerce website. To make anntaylor.com a dynamic, go-to style destination and engaging shopping experience, WP and her creative team originated a friendly interface design and fresh content, including a style guide to support the brand’s new verbal and visual identity. The strategy not only won the account for the agency, it helped build Ann Taylor’s Ecommerce channel into one of its most successful divisions, resulting in a double digit growth rate for the company.
WEBSITE STYLE GUIDE