Crown Royal
When this top selling Canadian whisky brand wanted to engage and connect more closely with customers, WP and its digital and direct marketing agencies developed a dynamic, feature-rich website. Reflecting Crown’s playful style and wit, the unique site and banners cleverly tied in global TV and print elements, creating a fun, interactive experience for users. Customers could now explore tasting rooms, plan parties, send ecards, share recipes, customize bags and gift labels, buy exclusive merchandise, win tickets to NASCAR races, enter sweepstakes and participate in events, all online. With so many ways to enjoy Crown, the site made a big splash with new and existing customers, boosting loyalty and membership in its Society of the Crown. Besides helping upsell Crown Special Reserve and other proprietary blends, it attracted a new generation of Crown Royalists, earning the iconic brand and its agencies top awards.
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Rich Media
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