North Shore Animal League
North Shore Animal League America, the world’s largest no-kill animal rescue and adoption organization, has saved nearly a million lives since 1944. But since it relies solely on private funding, the leader in animal welfare needed to increase its individual and corporate charitable donations. To expand its national presence and help raise awareness, WP worked closely with the marketing team and design firm to develop strategic branding, content and usability solutions for a new company website. The relaunched site not only delivered a richer, more meaningful experience for users, it helped attract the vital support North Shore Animal League needed to continue its tireless mission.