Despite its all-star roster of New York-based marketing gurus, Spiralworks was relatively unknown to corporate America. Its greatest challenge was to establish credibility with senior product, diversity, customer service and HR managers – beginning with a new website.
To help position the start-up company, WP created fresh content targeting Spiralwork’s core strengths and services. This included a digital capabilities brochure highlighting the team’s comprehensive experience in brand strategy, tradigital marketing, customer service and corporate meetings & events. Not only did this enable clients to access key company information quickly and at a glance, it helped spiral the fledgling business to its next level of growth.