Whether you’re Google, Starbucks or a small boutique firm, a well-crafted logo can have a big impact on your business and identity. In the case of WP Creative Synthesis, since the consultancy helps build brands through enhanced communications, purple, a rich color associated with prosperity, was selected for its logo. Designed as a visual mnemonic, the navigator design with its directional arrows reflects WP’s expertise across multiple media and disciplines. Each quadrant reveals a different business service (interactive marketing, integrated communications, identity development) further defining its focus.

In addition, to bring Creative Synthesis to life, a dynamic animation set to music was developed that assembled diverse elements into a unified whole forming the logo. Although the animation is no longer live due to the advent of newer technologies, the iconic logo remains an integral part of WP Creative Synthesis and its ageless brand identity.