Ann Taylor
For more than half a century, this premier national brand has evolved with the fashion needs of modern working women. To extend its retail and catalog business online, Ann Taylor challenged New York’s top agencies to create an ecommerce website for its innovative brand.To make anntaylor.com an exciting, go-to style destination and an engaging shopping experience for customers and visitors, WP and the agency designed a friendly user interface, fresh content reflecting the style of the brand, plus an updated style guide to support messaging across multiple channels. Showcasing the brand’s unique apparel that combined fashion, work and flattering fit, the online strategy not only won the account for the agency, it helped make Ann Taylor’s ecommerce channel one of its fastest growing divisions, continuing to evolve the brand each year at a double digit rate.