Like Never Before – Sara Lee

Sara Lee was in the midst of a dramatic restructuring and needed to unveil its new identity strategy to the entire North American organization at its F12 annual meeting. To help bring this unprecedented launch to life, WP partnered with a premier New York events marketing agency to create a high impact, theatrical presentation. Written and delivered Like Never Before, the rousing theme become the mantra for the live event. The messaging not only inspired employees to get behind the company, it breathed new life into the consumer brand – and also won the Sara Lee business for the agency.



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