The Power of You – TWC
More than a typical advertising theme or corporate slogan, the Power of You positioned Time Warner Cable in a brand new light. Designed to change consumer perceptions about the #2 cable provider, the innovative campaign focused on lifestyle, unveiling a triple play of new digital offerings that empowered customers with more choice, convenience and control than ever before.
Working closely with Corporate Marketing and TWC’s agencies, WP oversaw creative strategy and writing for brand and product communications, including verbal and visual rebranding of all TV, high-speed Internet, digital phone and interactive services. Launched nationwide across 28 states on TV, radio, 31 websites and print media, including customizable ads, direct mail and collaterals, the Power of You resonated deeply with customers, partners and employees. The new messaging and contemporary design not only refreshed the ’80s brand, it helped dramatically boost sales and advance the MSO in its Fortune 500 ranking.